December 30, 2020
Want to know how to make 6-Figures from home as you build a successful business? This post is just for you! 2020 was an insane year. It has been my best year yet and has been my most profitable year ever. Ending the year with over $150,000 in Revenue is completely mind-blowing. I’m sharing my biggest lessons learned on the journey from $0 to 6 figures with an online business in under a year. I did this while working from home. First, let me tell you the backstory on how I got here.
If you’re new here, I’m Candace Junée. I’m a 6-Figure Business owner. In 2020 I scaled my marketing consulting business to 6-Figures from home. I’ve updated this post since, and in 2021 I scaled my business to multiple 6-Figures. So if you’re looking to make six-figures online, keep reading!
I have a few helpful resources that can help you build a 6-Figure business, even if you’re starting from scratch. You can use code “Blog50” to save 50% off both of them.
So before I start sharing my journey of entrepreneurship, I want to share my definition of a 6-Figure business. I believe a business is considered to be a 6-Figure business if you generate 6-Figures in revenue in a year. That means anything over $100,000 in business up to $999,999!
Most people generally think a 6-Figure business means you’ve generated 6-Figures in one single calendar year (or even fiscal year).
I’ll share how I built a 6-Figure business from scratch, but, first, here’s a bit more about my personal journey.
In 2017 I walked away from a six-figure job that I was deathly afraid to leave behind. I walked away in hopes that I would become a 6-Figure business owner who could make 6-Figures from home. My role in corporate America was working in digital marketing technology consulting for a global company (Accenture). I had the opportunity to work with multimillion-dollar and billion-dollar brands. While my experience at the company was amazing, there were moments that showed me that I never wanted to work for anyone if I didn’t have to. Full-time entrepreneurship isn’t for everybody, but I knew I was made for it.
When I left my corporate job, I had no real plans or way to make consistent money. My dream to make 6-Figures online in business was there. I just knew that if I bet on myself I could figure it out. To be honest, I thought it would be a bit easier for me than it was. My thought process was this: if I had so much experience marketing for major brands, I could be successful on my own. I had no idea it would take 2 years for me to match my corporate job’s income with my business revenue.
It took time and experience for me to get here.
When I started consulting businesses on my own in 2018, I had begun making money, but I wasn’t wildly profitable. In 2020 I went from $0 to six-figures with an online business in under a year. It honestly still blows my mind that I am able to share the story with you. It’s crazy that I built a 6-Figure online business working from home.
That’s the beauty of being a digital entrepreneur. I can make 6-Figures from home!
If you want to know exactly how I did it, go ahead and watch my YouTube video below!
So here’s my journey of going from $0 to six figures and under a year. Are you ready to learn the biggest lessons that I learned on the journey?
I learned that I could not get to six figures on my own. I needed the support of a business coach to really help look at my personal business from a bird’s-eye view. As an entrepreneur who is good at branding and strategy, sometimes it can be very difficult to look at your own business and figure out what next steps you should take. While I was amazing at doing that for other people, I was way too far in the weeds of my business to see what I needed to do to take my business to the next level.
Hiring a business coach was honestly one of the best decisions I made this year. It shifted my perspective, leveled up my business, and boosted my confidence in a way that I’m not sure it would have otherwise. Hiring a business coach does not mean that you are not smart or talented. It just means that you need someone else on the journey who is just as amazing and brilliant at what they do to help you build the best business you possibly can.
Yes, it’s possible to get to six-figures on your own without a dedicated team, but I promise it will be so much easier with the support of a team. Midway through 2020, I found myself overwhelmed and burnt out even though I was doing what I loved. But the problem was I was doing what I loved along with doing way too much that I didn’t NEED to be doing. I’m talking administrative tasks like answering emails, scheduling my Instagram content, sending client invoices, and so many other things that I honestly had no business doing.
As soon as I freed up my time, space, and energy to focus on what I was really really good at, that’s when everything shifted. That’s when I could truly enjoy the success that I had been able to have because I was not burnt out. Once you start generating the money that you desire to make, you can pay for the team to help you do more of the work that overwhelms you. That’s one of the best pieces of advice I can give you.
Your audience and your customers will notice and appreciate it. One of the biggest shifts in going from $0 to six figures in under a year, for me, was developing the confidence to show up knowing that my services and my expertise was extremely valuable. As soon as I started up showing up more confidently (and honestly going hard for my products and services), more and more people bought from me.
For example, last year I launched a Black Friday sale on a digital product and made little to no money. This Black Friday, I made $5,000 from a $27 product throughout the weekend. I attribute this to showing up consistently and confidently on social media. That allowed my audience to be confident in me and trust what I was bringing to the table. If you don’t think that was impressive, I turned around and offered a Christmas bundle for some courses I had already created and I sold it for $25. I made $7,500 from marketing this one digital product, and though I was $2,500 short of my $10,000 goal, I’m pretty impressed. I definitely plan to hit my goal of $10K in a week’s time with digital products alone next year, so you better get ready for my 30th birthday offers coming February 2021!
At first, I solely focused on high-ticket services like my 6-figure Marketing Maven Intensive which now starts at $9,000. However, I realized that offering low-priced digital products was a way I could help add value to people. I’d be able to help those who did not have thousands of dollars to invest with me. The success of this was something I didn’t necessarily plan ahead. Rather, I created digital products to be quick wins for my audience. That way they wouldn’t feel stuck and I could still provide them value.
I had no idea that I would be able to make thousands of dollars from a low-priced product. That’s why I tested this out multiple times with my Black Friday offer and my Christmas offers in 2020. I tested out offers for myself and clients and it worked! I was intentional about the products that I created and made sure that they aligned with all of my services. However, I was able to get to six-figures (and beyond) in under a year by diversifying my price points.
Honestly, I am sick and tired of people who are brilliant, amazing, phenomenal, talented, and have amazing expertise who undercharge for their services. So many experts struggle to get paid for their expertise. As soon as I decided to charge premium prices for my services, I was able to make so much more monthly through offering the same services I was previously offering (with a few tweaks to my offer). When I say you need to make sure that you are charging premium prices if you are offering a premium, luxury service, I mean it. I created my Charge Your Worth Mini-Course just for that! It helps you learn how to charge your worth and stop settling for pennies or less than what you deserve.
2020 was the year that I stopped worrying about what everybody else was doing and focused on me. I gave my business and myself 100% of my effort, dedication, and attention. That part really shifted me into another level of success because I was focused on what God had for me and not comparing my journey to the journey of others.
Making 6-Figures from home looks different for everybody!
You might think this one is a little bit odd in the mix as we’re talking about growing a six-figure business. However, at the beginning of 2020 I fasted and prayed for 21 days and God gave me so much clarity and vision about what he wanted from me in 2020. In March, when the COVID-19 pandemic swept the globe with shock, my response was one to rest in God’s peace and find time to fast and pray. I fasted most of April and May of 2020. The goal was to be really intentional about what I fed my spirit during quarantine. It was amazing!
I found that praying consistently really helped me have perspective. I was able to pray that God would lead me to the right coach, that God would send the right people to my team to help me build my vision, and I also was able to pray that God would send me the right clients who could afford my services. As a Christian entrepreneur, I don’t do anything without praying and fasting first most times.
So if you don’t do anything else in preparation for 2021, remember this: prayer and fasting changes things. I am 100% certain that none of the things that I have been able to accomplish would have been accomplished without God. And that’s just that on that….
If you don’t know how to pray for your business, here’s a helpful video I posted on YouTube a few years back about how to pray for your business.
Let’s be honest, this blog post is all about you. It’s not about me. It’s about your journey. I want to remind you that six figures (and Beyond) is more than possible for you. You have to first see it to believe it. So my homework assignment for you is to write the vision and make it plain. Write clearly what you desire to build and the income you desire to have. Pray over it, work for it, and trust God that it will come into fruition.
Your moment is coming! Don’t get discouraged! Keep your head up and know that six-figures is possible for you. If you know you’re an expert at what you do but you’re struggling to get high-paying clients consistently, go ahead and book a call by applying to work with me so we can get you on track to your six-figure journey.
I have a few helpful resources that can help you build a 6-Figure business, even if you’re starting from scratch. You can use code “Blog50” to save 50% off both of them.
xo,
Candace Junée
Epic fab girl
Candace Junée is a digital marketing coach for women entrepreneurs wanting to reach consistent $10K months in their business.
Awesome article! Just proves what’ll happen when you put your mind to something and having your plans aligning with the good Lord’s. So excited to see what you have in store for 2021!
This is some amazing content! Thanks so much for sharing your knowledge. Going into 2021, I will definitely be praying more and being specific about my goals.
Thank you so much for this . I just added your page December 30,2020. I am so inspired and looking to possibly work with you in the future when I can afford it. Thank you so much love the podcast
Have a blessed day
Jhont’e Grace
Thank you for this article! And congratulations for all your success! I love to see God’s provision. He is ABSOLUTELY faithful to those who believe and the only SOURCE! God bless you for sharing!