Growing your Instagram following is important for the success of your business, especially in 2020. Whether you’re starting from ground zero or already have an audience, these Instagram growth tips will help you grow Instagram followers organically with your content (without cheating or buying followers).

5 Steps to Growing Your Instagram Following Organically

1. Post Instagram Content Consistently

Showing up on Instagram consistently if half the battle. You want to make sure that you’re creating consistent content so that your audience can have you on the top of their mind. If you’re doing the right things when you post Instagram content, the more often you post, the more followers you’ll grow. If your page is set to a Business or Creator account, you can track your analytics to see that you may be getting new followers with every post you upload. This is how you grow followers from the content you create.

2. Create Valuable Instagram Content for Organic Growth

Creating valuable, informative, exciting, and engaging content brings value to your audience. Valuable content on Instagram is shared more often and gets more exposure which leads to more eyes on your content. When you increase the amount of people who see your content, you’ll naturally start to increase your followers if you’re creating great content.

3. Create Quality Instagram Content

Creating QUALITY content means that you’re spending time to plan out your content and make sure that it’s quality. Quality Instagram content could include graphics, infographics, quotes, clear images, good-quality videos and so much more. Make sure that your content is enticing visually and that your audio is audible for your audience. Quality matters.

Having quality photos for your brand is an essential part of creating quality content, especially if your brand is a personal brand. Here are a few of my favorite Instagram photos and locations for Instagram photo content in Chicago.

4. Use Hashtags to Grow Your Instagram Following

If you don’t pay attention to anything else in this blog, pay attention to this: Use hashtags on your photos! Hashtags help your account reach more potential followers and puts your content in front of new audiences. Hashtags are a great way to gain exposure for your brand and grow your Instagram content organically.

5. Engage with other Instagram Accounts

Engagement on Instagram matters, but you’ve got to engage with other accounts and not just your followers. Engaging with other Instagram accounts and hashtags helps your brand gain exposure in different spaces. The more you engage, the potential eyes that see your brand. This naturally leads to Instagram follower growth.

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Whether you’re just getting started or you want to expand what you’ve already built, Instagram is a great platform to get your message out to a larger audience. Don’t get discouraged, though. Be consistent and you’ll start to see a change in your Instagram following organically.