Importance of Email Marketing in 2022 (15 Benefits for Business)

Email marketing has been around since the 90s, but is email marketing STILL relevant? Let’s talk about the importance of email marketing in 2022. I’ll share 15 benefits of email marketing and why email marketing is NOT dead in 2022.

Whether you’re a business owner or content creator, you may be wondering why focus on email marketing. Especially when social media is so prominent. My plan is to convince you of the importance of email marketing in 2022, despite social media marketing.

How I First Learned About the Importance of Email Marketing

So who am I? And why should you listen to my advice about why email marketing is important in 2022?

I’m Candace Junée. I was named top social media expert by Later Media, I’m an award-winning digital marketing & automation strategist who has helped over 1,200 business owners increase their visibility, attract paying clients, and make consistent sales through social media via my Learn, Market, Grow Digital Academy.

My professional career in digital marketing began as a digital marketing technology consultant & UX Product Manager at Accenture. Before quitting my corporate job in 2017, I helped streamline digital marketing & email marketing strategies for billion-dollar brands across industries ranging from computer software, fast fashion, and media, to technology. 

Through running businesses of my own, I’ve been able to see the power of email marketing and how it drives sales in business. Get ready to learn about all of the benefits of email marketing!

What is email marketing?

Email marketing consists of any emails that are sent to subscribers to market your business or services to your audience. The cool thing about email marketing is that you don’t always have to sell as a part of your marketing strategy.

Email marketing requires strategy so that your audience doesn’t always feel like they’re being sold to. There has to be a balance of giving value and selling via email marketing. It can be tricky to figure out the right email marketing strategy.

Looking for an email marketing strategy you can use in 2022? Check out my YouTube Video on effective email marketing strategies.

Why is Email Marketing so important?

Email marketing is a major part of a marketing funnel to drive sales for your business.

Email marketing is so important for a number of reasons. Social media is a great way to grow an audience. However, you can only connect with your potential audience more deeply when you have their contact information. With email marketing, when someone gives you their email address, you can connect with them regardless of social media algorithms.

In your single life, have you ever seen someone who caught your eye? Maybe you wanted to get to know them better. But there’s no way to stay connected with them after that one encounter. That moment means nothing if you don’t exchange phone numbers, as the connection may never happen again. That’s exactly why email marketing is so important.

When you create content on social media, through a blog, or on a podcast, your audience can come across your content, but that doesn’t mean they’re connected to your brand to engage with you in the long-run. Turning your social media followers, blog readers, or podcast listeners into email subscribers is key. The goal is to keep them connected via email marketing.

Email marketing is one of the best ways to stay connected with your audience and stay top of mind for them. It helps drive sales so that you don’t have to solely depend on social media or ads to generate business income.

Email marketing can help you make income on-demand in your business. That’s exactly why I love email marketing so much. Let’s dig into the benefits and importance of email marketing for business in 2022.

15 Benefits of Email Marketing in 2022

Let’s dig into the benefits of email marketing! I’ll show you why you should use email marketing and why email marketing is effective.

1. Email Marketing Helps You Connect with Your Audience

The great thing about email marketing is that it allows you to send messages directly to your subscribers’ inboxes. Your audience doesn’t have to be customers, yet, to get value from your business. Regardless of the type of email marketing you choose, it helps your audience to know, like, and trust you and your brand.

In marketing, the Know Like Trust (KLT) factor really helps your audience to be more confident to purchase from you. The role of email marketing in your business is to primarily help your audience know, like, and trust you and your products so they’re eventually encouraged to buy.

2. Email Marketing Increases Sales for Your Business

Having an effective email marketing strategy in your business helps you to gain new customers, increase repeat purchases from existing customers, and increase your sales in your business. Even new business owners can start collecting email addresses to encourage purchases.

Email marketing is especially important for small businesses because it helps you make more sales when you’re first starting out.

3. It Leads to Passive Income

One of the main advantages of email marketing is the ability to automate your marketing. When you automate your marketing, you can set up a series of automated emails and generate revenue passively. Especially if you have digital or physical products! Email marketing is a great way to lead your email subscribers to purchase specific products based on their needs.

4. Marketing Automation Makes Your Life as a Business Owner Easier

As a business owner, I know how much responsibility business owners have to run their business. There are so many things that require our attention, so the more you can automate something, the easier your life gets. One of the main benefits of using email marketing is the ability to automate your marketing. That way you don’t have to show up so often in your business to have an effective strategy.

5. Email Marketing Informs Your Audience

When you set up email marketing campaigns, you’ll be able to inform your audience. I typically like to make sure my audience has the answers to frequently asked questions in my email marketing. Especially when your email marketing is fully automated, a subscriber can receive emails based on when they signed up for your email list.

You can inform them about your business, your services, how your started, and so much more. Keep your audience informed when they sign up for your list and also informed throughout the duration of your business will keep your audience primed to buy.

6. Access to Audience Data Outside of Social Media

When you have followers and viewers on social media platforms like YouTube, Instagram, Facebook, TikTok, or SnapChat, you don’t have their personal contact information. When someone becomes an email subscriber, you’re able to collect their data. Email marketing data gives you their name, email, and you’re able to collect other details you may be interested in, also.

If you learn nothing else from this entire article, just know that in marketing & business, data is king. You may think Cash is king, but data is the thing that helps you build a more effective business and generate more cash to impact your bottom line.

7. Email Helps Business Owners Get Personal

Email marketing helps you get personal. You can share details about yourself and your business via email that you may not be able to share with your audience publicly on social media.

8. Speaks Directly to Your Audience

Email marketing helps you speak directly to your audience. When you send your audience an email, you know that it will be delivered directly to their inbox. You don’t have to see or wonder if your audience is going to see your content.

9. Streamlines & Simplifies Customer Experience

When you have email marketing sequences in place in your business, you can streamline and simplify the customer experience. One major way that you can use email marketing to improve customer experience is by sending out follow-up emails after a customer makes a purchase. These emails can ask for feedback, reviews, or even just make sure they had an overall good experience.

In addition, when you have a simple welcome email sequence set up in your business, you can ensure that all of your subscribers have the same experience regardless of how they joined your email list.

10. Promotes Your Other Content (Social, Blog, Podcast)

Email marketing is a great way to promote and amplify your existing content on other platforms. If you create content on social media, through blog posts, or on podcasts, you can use your email marketing to increase views and engagement on your content.

11. Increases Your Influence & Impact

Growing an email list of subscribers increases your influence and impact online. When someone decides to join your email list, they go from just being a viewer or fan to someone who’s invested in what you’re building.

12. Showcases Your Expertise

One benefit of email marketing is that it showcases your expertise as a business owner in your industry. If you share tips, advice, and valuable content in your email marketing, you can leverage that to increase your audience’s understanding of your expertise in the market.

13. Highlight Real Customer Experiences

Since email marketing goes directly to the inboxes of your interested potential buyers, being able to highlight real customer experiences is a big benefit of email marketing. Customer experiences, feedback, and testimonials increase social proof and willingness to buy. Ultimately, this leads to more sales and more revenue in your small business.

14. Stay top of mind with your audience

One of the most important things about email marketing is that it helps you stay top of mind with your audience.

Let’s say you’re a social media manager. If you’re sending out emails consistently, when others are in need of a social media manager or looking for recommendations, your business will be top of mind. This is the importance of email marketing and remaining consistent with your marketing efforts.

15. You don’t have to fight for your content to be seen on the algorithm

I’ve saved the best benefit for last. Email marketing helps you avoid the fancy, confusing algorithms social media has to offer. With email marketing, you don’t have to fight for your content to be seen by any algorithm.

Getting Started with Email Marketing

If you’re looking to get started with email marketing and are ready to make money with email marketing, I have a great resource for you! It’s my INSTANT CASH EMAIL MARKETING COURSE BUNDLE. Check it out below1

My Favorite Email Marketing Software

We cannot talk about email marketing without talking about tools and software. My email marketing software of choice is, Convertkit.

Here are a few other options for email marketing tools & software (in no specific order):

• Mailchimp
• Keap
• Constant Contact
• Kartra
• Kajabi
• Infusionsoft

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Now that’s it for the importance of email marketing! If you have any specific questions that I didn’t answer, please let me know! Happy marketing!

xo,

Candace Junée