Finding Your Brand Voice for Your Content Marketing Strategy

If you’re a business owner, finding your branding voice (or brand voice) is a major foundational step in your content marketing strategy so you can make more money in your business.

Marketing in this era is all about content marketing. I know nearly everyone focuses so much on social media in the world of digital marketing. However, content marketing is at the core of all digital marketing channels.

Content marketing is a form of marketing that utilizes content to market to and intrigue its audience. Content can include podcasts, blogs, photos, videos, and any other elements used to market to add value to an audience.

So when it comes to social media marketing, content is at the center of it.

I know we’re here to talk about branding voice, but I wanted to make sure we got that straight before we talk about it.

What is Brand voice? (Branding voice)

Brand voice is the tone you use in your content marketing to attract and relate to your audience and consumers. Your branding voice is a relatable tone that resonates with your audience.

Your brand voice should use a tone that your target audience understands.

Branding Voice Examples

A company’s brand voice can be light and fun or serious and professional. The tone of your brand voice can be whatever you want it to be, but just stay consistent.

To share a few examples of brand voice, I’m going to share with you 3 different ways to say the same thing. Keep in mind that your brand voice is determined by the audience you serve and how you want to make them feel.

Examples of brand voice:

Serious / Professional Branding Voice Example

The event is being held at the City Opera house this Friday evening at 6:00 pm.

Fun, Relaxed & Relatable Branding Voice Example

Pull up with your girls to the City Opera house this Friday at 6:00 pm… and don’t be late!

Casual Branding Voice

It’s almost Friday and we cannot wait to see you at 6:00 pm sharp for a night at the City Opera House you won’t forget!

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Have fun with your brand voice and do what you think makes the most sense to attract an audience of dream clients and customers!

Here are examples of a brand that does a great job of establishing a stand-out brand voice online: Wendy’s!

How to find your brand voice

Finding your branding voice starts with determining who your target audience is. Once you determine your target audience, it’s your job to research your audience so that you understand them better than anybody else in the market.

Once you’ve researched your target market, you want to get an understanding of how your audience typically speaks and understands. Your brand voice is shaped by how your audience speaks, understands, and communicates with the world around them.

Brand voice is also about how you want to be perceived by your audience. It’s important to make sure the tone of your brand voice is relatable, but not so silly that nobody takes you seriously.

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Wishing you the best with your journey to finding your brand voice in the social media & digital marketing era!